1. Directed marketing efforts for a casino with over 2,000 slots and 49 table games, bingo, 4 food outlets and a 1,200 seat showroom. Managed a marketing budget over $15M.
2. VizExplorer Industry Specialist Mick Ingersoll is a 13-year player development and VIP marketing veteran, including nearly a decade at Penn National Gaming. In his role at VizExplorer, he is responsible for developing and managing Best Practices Training for the company’s player development &.
3. The Player Development team drives revenue;from gaming, from the Hotel, from food and beverage (F&B), from the Amenities. And I say drive revenue because they contribute in two ways. First, they protectexisting revenue by keeping the best players happy and engaged and preventing them from going to the competition.

• Casino Player Development Strategies Pdf
• Casino Player Development Strategies Examples
• Casino Player Development Strategies List
• Casino Player Development Strategies
• Casino Player Development Strategies For Beginners

Unlike a host who works across all four of the critical player development strategies (acquisition, retention, growth and reactivation), the ambassador’s main role is the acquisition of new players into your loyalty club and the retention of your existing players via a service function out on the slot floor.

Wondering what makes an effective casino player development strategy? For your player development to be successful, many different pieces need to work together to form a cohesive plan. Before we delve into the strategy, it’s important to understand that your A Casino Host is a member of a casino's marketing team and is responsible for making sure that all guest concerns are addressed and that all needs are met. The casino host generally has the authority to offer complimentary services and/or products as his or her goal is to retain and encourage repeat customers. A casino host generally has the most interaction with clientele.'>casino host team plays the most important role in your strategy. Without them, it would become tough to secure the loyalty of your players and guests.

Casino Player Development Strategies Pdf

However, many hosts spend too much time focusing on players who are already loyal to your casino. While these players obviously need to be able to depend on your property’s customer service team, it’s also important that your team time is reaching out to valuable players who haven’t visited recently in addition to bringing in new players. Ensuring your player development team is focusing on the right tasks will open up many opportunities for increased revenue. So, without further adieu, let’s take a look at what is needed to craft an effective casino player development strategy.

Casino Player Development Strategy Guide

Identify Valuable Players

Casino Player Development Strategies Examples

The first step in creating a player development strategy is determining who your property’s most valuable players are. To do this, you’ll need to take a somewhat granular look at your player database to seek out players who present the most opportunity in both casino loyalty and amount spent while on property. This can be an easy task if you have the right tools and someone who can guide you along the way, such as Profit refers to a financial gain, which is calculated by subtracting one's expenses for a time period from revenue earned. Profit is different from revenue in that revenue is the gross amount of a financial gain and revenue does not include expenses.'>Profit Builder HD. Some questions you should be asking yourself are:

Casino Player Development Strategies List

• Where are your most profitable players located geographically?
• Where are your players club sign-ups coming from?
• When and how often do your valuable players visit?
• When do they not visit?
• When do they play less (or more)?
• Are they at risk of disloyalty?
• If they do stray, how can you get them back?

These are just a few examples that are pertinent to most casinos. However, they are many other variables that you should consider during this identification process.

Casino Player Development Strategies

Formulate a Plan

Once you’ve identified the players you want to target, you need to begin creating a plan of action to get these players through your door or to your games. Typically, this plan consists of both traditional marketing techniques, such as direct mail or advertising, as well as digital marketing techniques like social media, SMS stands for “Short Message Service.” A SMS message contains 160 characters and is used to send small amounts of information between two or more individuals. SMS messaging is an effective method for companies to reach their clients on a personal one-on-one basis. Messages can be adapted to a specific individual and will resonate the message as long as the receiver keeps it on their phone.'>SMS messaging, etc. However, the most critical component of this stage is ensuring that player development team and your casino hosts understand who they need to reach out to and what offers to present to your players. Once they know who to target, they can go to work wooing these players with comps and special gifts to sweeten the deal.

Casino Player Development Strategies For Beginners

That concludes part 1 of our casino player development strategy guide. Check back next week for part 2 which will cover player acquisition techniques, how to reactivate players who haven’t visited recently and how to retain the players you already have.

If you’re anxious to get the most out of your casino’s player development, visit Profit Builder HD online at http://www.profitbuilderhd.com or contact us by phone at (303) 835-8354.